Corporate Brochure
Yaskawa, the world’s largest manufacturer of drives and motion control products for the industrial automation market, initially asked Paul Frankel, Origin’s president, to take their executive team through an identity and positioning exercise. As a result of that process, it became clear that “Quality” was Yaskawa’s obvious market strength. The company subsequently added Paul’s “The Drive for Quality” tagline and commissioned Origin to develop a high-end brochure to tell Yaskawa’s story of incomparable, Deming Award-winning Quality.
Print Ads
To communicate and reinforce the new “Drive for Quality” position, Origin created a series of ads showing a range of perspectives on extreme quality; everything from by-the-numbers statistics to Yaskawa’s attitude and dedication were explored in both straight-forward and humorous executions.
Print Ads
To communicate and reinforce the new "Drive for Quality" position, Origin created a series of ads showing a range of perspectives on extreme quality; everything from by-the-numbers statistics to Yaskawa’s attitude and dedication were explored in both straight-forward and humorous executions.
