Installed Sound Brochure
When you’re the world’s largest microphone and audio monitoring company, sometimes you just need to show people what’s possible...
Marketing Book
Just when it seemed like record player needles were as obsolete as buggy whips, the DJ market took off and suddenly Shure had a hot new market. But the retailers needed to learn about the products all over again…
Trade Ads
A series of ads reinforcing the "It’s Your Sound" positioning...
ShureNotes
Origin helped Shure clean, organize and design their database of over ¼ million names. After verifying permission and identity, Origin created a series of e-mail newsletters targeted to specific market segments, such as houses of worship, aspiring musicians, and professional musicians. To this day, one of the company’s most successful – and cost-effective – marketing vehicles.
Trade Ads
A series of ads reinforcing the "It’s Your Sound" positioning...
Banner Ads
Shure is the world’s leading manufacturer of microphones and audio monitoring products. The agency was given the challenge of marketing and promoting the company’s brands on the web to a targeted audience of young aspiring musicians.
The agency initially conducted exhaustive media research and analysis to determine the web sites that would deliver the best audience for Shure’s brand communications. Then we created a banner campaign that tested different message strategies to find the most effective creative position and vehicle, accurately pinpointing where, how, and why Shure should invest their online marketing dollars — a quantitative approach that is providing value to the company now, and will pay increasing dividends in the future.
