We believe that creative must follow a strategy. And we believe in measurability.
Origin uses a strategic planning model that demands a specific process be followed. It begins with building a knowledge base, then evaluating audience segments and information needs, considering all available communications options, constructing a plan with performance benchmarks—and finally, evaluating and fine-tuning for the future. One of our most important tools is a Strategy Outline. If the strategy is right, everything that follows it falls into place.