Now a word from our
sponsor...

"As benevolent despot and final creative voice at Origin, my main responsibility is keeping the agency true to the vision I had when I started the business over 20 years ago: to work with really smart people who use their creative talents to help clients sell more stuff.

Our drive is to find fresh ideas, to discover a new way of looking at a brand that resonates with the audience. Though the phrase 'cutting through the clutter' has now become part of the clutter, we believe in pushing the edge, crafting messages that make our clients products and services exciting and compelling — both to the potential customer and to the client themselves.

To me, this business is not about expensive production, costly photo shoots and million dollar TV spots. It's about ideas. The most extravagant production in the world will not make the wrong idea work. I believe that the best ideas are generally the simple ones that don't need a lot of explanation. We all know great advertising when we see it. It's words and images that stay in your mind and build a positive relationship with the audience. My job is to keep our creative teams digging for those words and images."