GSG

Graphic Solutions Group, a fast growing, Dallas based distributor to the graphic arts industry, decided to simplify its identity and become GSG. But the company wanted to maintain continuity with its family-owned past and its deep Texas roots. Origin created a design that bridged the company’s past and future, spoke to its market with CMYK colors and kept its focus on the Lone Star. The eyes of Texas are upon you...

GSI

Graphic Solutions International was in the midst of a rapid business and cultural change. The company had committed to moving its area of focus from traditional industrial printing services to the new "functional printing" world of RFID, electroluminescence, and medical test strips. Origin consulted with the company on its brand identity and marketing position and also developed the GSI Technologies name and graphic identity system, creating separate divisions to ensure clarity of the brand message.

Mather LifeWays

A unique, not-for-profit organization based in Evanston, Illinois, Mather LifeWays is one of America’s leading continuing care providers for older adults. Origin was chosen to re-brand and re-position Mather LifeWays for today’s more active world of senior care. “Ways to Age Well” is now part of Mather LifeWays DNA, showing up on everything the company creates.

Concilium

Concilium, the largest financial services company in Salt Lake City, had ambitious plans for expanding nationally. The company asked Origin to create its brand and identity and develop an advertising and marketing communications strategy. We were very successful in our initial efforts, with the identity program and first ads receiving extraordinary attention. Unfortunately, the company was the subject of a particularly nasty SEC investigation, and, well... they were nice people and we still send Christmas cards to the executives who are peacefully doing their time at that federal work farm in New York.

Terrapin

The Tekra Corporation sells what we used to refer to as “stuff on rolls”. Paper, coated films. Not very visual and not very sexy. To create some brand differentiation – and some personality - in an increasingly commoditized market, Origin designed a number of “animal” brands for the Tekra Corporation, including Armadillo, Terrapin and Rhino.

Ford Gum

When Ford Gum, one of the oldest names in the candy industry, decided to update their identity, they called on Origin to provide a look and feel that reflected their history while reinforcing their commitment to remain relevant in an always changing market.

Saturn

ICG Holliston was at a crossroads in the digital media market. They weren’t sure whether to make the investment necessary to stay competitive or to sell the division. Origin consulted with the company and recommended creating and building the Saturn brand to the point where the division was an attractive acquisition target. The strategy worked and Saturn was purchased by Avery Dennison (another Origin client) in 2003.

CJBS

Called in initially to discuss a new marketing campaign, it quickly became clear that more than a direct mailing was needed. What was then Coleman, Joseph, Blitstein & Stuart was growing and changing rapidly and needed a new identity to reflect the more youthful, energetic spirit within the firm. Discussions also revealed that there were undeniable benefits to creating a clear separation between the consulting practice (CJBS) and its more prosaic accounting services. Origin took the partners through an identity and positioning exercise, in the process developing Questus as the name of the new division. Clarifying the corporate structure and market position for each group improved employee moral and increased the “team” feeling within the firm, and the new identity graphics gave the company a reason to communicate with markets it had been hiding from for years.

Questus

Called in initially to discuss a new marketing campaign, it quickly became clear that more than a direct mailing was needed. What was then Coleman, Joseph, Blitstein & Stuart was growing and changing rapidly and needed a new identity to reflect the more youthful, energetic spirit within the firm. Discussions also revealed that there were undeniable benefits to creating a clear separation between the consulting practice (CJBS) and its more prosaic accounting services. Origin took the partners through an identity and positioning exercise, in the process developing Questus as the name of the new division. Clarifying the corporate structure and market position for each group improved employee moral and increased the “team” feeling within the firm, and the new identity graphics gave the company a reason to communicate with markets it had been hiding from for years.