Nazdar Butterflies
There’s no better way to communicate the benefits of a product to a potential customer than to put the product in their hands and let them experience it for themselves. When Nazdar introduced its new ink for printing CDs it just seemed like sending bright, colorful butterfly samples to a highly targeted list of potential customers was the right way to get some attention from the right people.
Mather Pavilion Circles
The first and most important step in a successful direct marketing campaign is getting the recipients to open the mailing. This campaign was based on the concept that, in senior care, the people make the difference. So we focused on the people at Mather Pavilion, from the staff to the residents to the volunteers, giving each an individual circle and mailing them in sets. The odd shaped envelope and the unusual contents got attention. And the circle theme reinforced Mather LifeWays new graphic identity. A fun and different approach…
Nazdar VersaCon™ Bottle Mailing
Another B2B example of putting samples of the client’s products and processes into the hands of potential customers. VersaCon ink (name and identity also created by Origin) was developed to print on three of the most popular plastics used in the bottle and container industry. So we used the ink to print the marketing message on bottles made from each substrate and sent them individually to the same highly qualified list of recipients within a 10 day period. Relevance, engagement, repetition. It works.
Arcor Post Show Mailing
Tell them what you’re going to tell them. Tell them. Then tell them what you told them. This was a post-Candy Show mailing to remind visitors of the great time they had at Arcor’s booth and Arcor’s party and to let them know that they would soon be receiving a call and a visit from an Arcor representative.
Arcor Party Invitation
The launch of Arcor’s new Whispers candy was timed to peak during the International Candy Show in Chicago, the best possible venue to gain maximum industry exposure. The agency invited 400 top retailers and distributors to a gala party at the top of Sears Tower. A pre-party presentation for a select group viewed multimedia programs incorporating video, animation, graphics, and narration that dynamically told the Arcor story. And Origin also organized the party, the catering, and the entertainment, which including incredibly sexy tango dancers.
Arcor Pre-Show Invitation
Arcor, the largest company in Argentina and the third largest candy company in the world, was betting big on the introduction of its Whispers product during the Candy Show in Chicago. Origin was asked to plan the events and the promotion leading up to the launch and we went full out, renting the top floor of Sears Tower for a full Argentine fiesta, complete with tango dancers, three stations cooking and serving Argentine specialty foods, cases of Argentine wine, and of course , lots of candy. It was the party of the show and everybody important in the candy industry was there to help Arcor celebrate its entry into the US market.
Rand McNally
Origin helped Rand McNally launch its RouteTools software to a highly targeted list of 10,000 professional long distance truckers. The promotion offered a free demo CD-ROM and a free Road Atlas. Predictably great response. There’s no more powerful word in marketing than "Free"...
Sloan Valve Company
Sloan Valve asked W&W to develop a direct marketing tool that could be customized for three target markets: educational institutions, hotels & restaurants, and hospitals. The agency created a unique mailing piece that, by simply inserting one of three different sheets, directly addressed the particular needs of that market segment. The piece was ingeniously designed so that it could be printed as a single sheet which was then die-cut to provide the target inserts. The result was a very cost-efficient and effective direct marketing tool that served as an integrated precursor to a more expensive brochure.
Quartet
After creating the new Quartet brand, Origin also applied its new media expertise to the successful “Great Ideas” sweepstakes, designing and executing a direct marketing and online promotion offering all-expenses paid trips to some of the glamour capitals of the world. The contest received over 17,000 responses and generated over 20,000 visits to the company web site.
Coleman, Joseph, Blitstein & Stuart
Coleman, Joseph, Blitstein and Stuart is a mid-size accounting firm that wanted to attract potential clients of a specific size and ownership situation. The agency proposed a targeted direct marketing effort to a limited number of highly targeted companies. That gave us a strategy; now we needed a killer tactic, a way to position CJB&S as more than just another group of stuffy, nerdy accountants. A piece that would get attention and response.
The creative team at Origin developed the idea of “Bounty Hunters” to describe how CJB&S worked for their clients to retain extra money that was previously going to taxes. That idea led to the thought of putting the partners in Old West costumes. Once we had the first one, the concepts for “Gold Diggers” and “Treasury Agents” came pretty fast. To really give it appeal, we threw in a genuine gold coin as an incentive to pick up the phone.
The result? The campaign not only quickly paid for itself with new business but continues a year later to generate calls from people who put the mailers away for when they were ready. The right creative to the right audience at the right time; it worked for CJB&S.
