As part of a total brand and identity project, Origin helped Mather LifeWays identify its position in the market, taking into consideration all of the aspects of the unique organization. The “Ways to Age Well” position was the result and is now part of Mather LifeWays DNA, showing up in everything the company creates. More than a strong brand identity, Ways to Age Well is a valuable internal branding tool, keeping the organization focused and aware of their mission.
Yaskawa, the world’s largest manufacturer of drives and motion control products for the industrial automation market, initially asked Paul Frankel, Origin’s president, to take their executive team through an identity and positioning exercise. As a result of that process, it became clear that “Quality” was Yaskawa’s obvious market strength. The company subsequently added Paul’s “The Drive for Quality” tagline and commissioned Origin to develop a high-end brochure to tell Yaskawa’s story of incomparable, Deming Award-winning Quality.
After creating a new identity for GBC’s Quartet division, Origin was asked to help develop a new brand identity for the company’s line of laminated luggage tags. The agency developed the Keepers name and packaging for 12 sku’s that move rapidly off the shelves at Office Max and Office Depot.
Based on our success working with their Pet Products division, the American Colloid Company ask Origin to take on something entirely different; creating and branding a new line of consumer spa cosmetics made from volcanic clay. Working closely with the American Colloid marketing team, W&W created and developed the entire brand identity, from the name of the product to the logo and package designs, to the ads and collateral materials. Chineris is now being introduced and before long we’ll know the verdict; but the initial feedback from the market has been very positive and we’re sure Chineris will be a big hit for the company.
U.S. Music Corp’s brands include some of the oldest and best known names in the music industry. When Origin was asked to give the company’s brands a fresh look, we began by completely redesigning the Vinci string packaging, using vibrant color coding to create immediate differentiation and the “Fresh Lock” icon to let pickers know that these strings were air tight.
Arcor is the largest corporation in Argentina and one of the leading candy makers in the world, but until recently was virtually unknown in the US. Arcor came to Origin with the exciting challenge of helping them launch Whispers bon-bons - their first consumer product in the US. The organized and conducted focus groups and mall intercepts around the country to determine the product size, shape, flavor and packaging that would give the company its greatest chance for success. We prepared brand identity profiles. Customer and audience profiles. Competitive and distribution analysis. Results? Look for the package in Wal-Mart, Osco, Walgreen’s…
It was an emergency. Quartet, a division of GBC, and the leading manufacturer of office communications products, had just lost a client to a competitor for the first time. They decided they needed a new identity. A new market position. A new communications program.
After patiently taking GBC through the agency’s Strategic Planning Process, the agency delivered a raft of new programs and promotions designed to give Quartet the dynamic image they were after.
Armadillo, Terrapin & Rhino
The Tekra Corporation sells what we used to refer to as “stuff on rolls”. Paper, coated films. Not very visual and not very sexy. To create some brand differentiation – and some personality - in an increasingly commoditized market, Origin designed a number of “animal” brands for the Tekra Corporation, including Armadillo, Terrapin and Rhino.