Shure
A series of ads for the largest microphone manufacturer in the world, reinforcing the company’s “It’s Your Sound” campaign.
Nazdar
Nazdar is the largest manufacturer of screen printing inks in North America. The six ads in the “We Deliver Results” campaign was designed to communicate the company’s several strengths of quality, customer service and support, and the peace of mind a printer achieves by choosing one of the most durable brands in the industry.
Yaskawa
To communicate and reinforce the new “Drive for Quality” position, Origin created a series of ads showing a range of perspectives on extreme quality; everything from by-the-numbers statistics to Yaskawa’s attitude and dedication were explored in both straight-forward and humorous executions.
Wheels
With all its major competitors offering basically the same services for around the same price, Origin found a way to break Wheels, the largest fleet leasing company in America, out of the pack. The solution was... attitude. The ad campaign ran in trade media and has been overwhelmingly applauded for its empathetic recognition of the common heroism of Wheels’ key customer – the embattled corporate Fleet Manager.
GBC
Advertising is always best when it speaks a compelling message to a very specific audience. This GBC print campaign was designed to address the emotional and professional concerns of the people actually responsible for ordering office products – the administrative assistants of the world.
Concilium
Concilium, a new financial services company, wanted their advertising to stand out from the same old companies doing the same old thing. Origin employed strong, simple statements, bold colors and arresting images to gain attention.
Mather LifeWays
People who lived their lives on Chicago’s North Shore identity with it so strongly that they prefer to live there after retirement instead of migrating south. This campaign captures that affinity with the neighborhood and Mather LifeWays enduring connection with all things North Shore.
Armadillo
When you’ve got a great illustration of the armadillo showing his armadillo tattoo, and it supports a great headline that positions the product exactly where it needs to be, well, then the ad pretty much puts itself together. We mailed armadillo temporary tattoos to thousands of prospects and found the armadillo to be a very popular animal.
Arcor
Origin was asked by Arcor, South America’s largest candy manufacturer, to introduce its new Whispers candy product to the US market, along with the company’s hard-filled candies. Intensive public relations and full page ads in the trade magazines announced the new chocolate-covered bon-bons and Arcor’s commitment to the US market.
ICG Holliston
Anytime you can use Michael Jordan in an ad, your job’s half done. But the headline was perfect and set the tone for what turned out to be a long running campaign in Publisher’s Weekly, right across from the Best Seller’s list, ensuring that all the biggest authors would see it – an tell their publisher that they wanted a cloth cover on their next book.
Saturn/Avery Dennison
Here’s how to make a great ad: state the product’s Unique Selling Proposition as simply and briefly as possible. Design an ad that uses a simple visual well executed. It’s a fundamental belief at Origin and this ad demonstrates it as well as any we’ve done.
Vinci
To communicate the benefits of Vinci’s hermetically sealed packaging to guitarists, Origin created the “Fresh Picked” campaign, using strong, natural colors and an arresting photograph to instantly deliver the “freshness” message. You wouldn’t believe what we went through to get those strings inside that orange…
